The crucial role of user-centered design
Norsk Autoformidling had a clear vision: car sales had to be safer, faster and easier. User experience is therefore at the core of the new platform. The process behind Biil.no has involved extensive focus on user analysis, user journey, and user experience. By mapping the bumpy roads in today’s car sales, we have gained important insights that we can use when designing a new highway.
“There has been a huge amount of work from the start, and we can hardly keep up with everything!”
Atle Lassegård
General Manager at Biil
Completely new brand
In connection with the construction of the platform, it was important for Norsk Autobilformidling to get hold of strategic design minds to build a brand for the solution. New solution, blank slate! First step: logo, fresh colors and a style that fits. Then a design system with a component library for uniform implementation.
With a desire to deliver a simple and fast solution, is there anything more apt than the name ‘Biil’? The name and logo are right on point – just like the service they offer.
Seamless integrations
Technical integrations have been essential to building the customer journey Biil wanted to offer. By being involved in the entire development journey – from concept development and user insight to technical implementation – we have been able to ensure that technology choices are put in context with the solution as a whole.
Biil.no has integrations with key technologies such as:
- Data collection from the Norwegian Road Administration
- SMS confirmation and notifications (Twilio, SMS verification)
- Efficient backend system
- Signing solution with BankID
Results
As Biil’s long-term technical partner, we at GetOnNet are proud to contribute to their digital journey. Biil.no has made car sales easier than ever – so easy that car owners can sell their car while relaxing and watching Netflix at home. Thousands of car owners have used the platform, and growth has accelerated steadily since launch. We look forward to continuing the journey with Biil.no!